Case Studies

Hospitality Resource Network

Website Overview

Hospitality Resource Network is a leading recruitment site for anyone working in hotels, restaurants, bars, casinos and resorts. With over 150,000 jobseekers visiting the site each month to look for a job and with more applications per job than anyone, Hospitality Resource Network is the best place for employers to find their perfect employee and for jobseekers to find their ideal career

Category :
Hotel Jobs, Career Resource, Job Site, Employment, Online job search

Challenge
Hospitality Resource Network wanted to become its websites as an online hospitality industry job search tools to attract job seekers and employers. Our goal was to get them a better search engine placement with most competitive broad search keywords, without regional geographical locator terms.

Optimization Steps
After reviewing and studying the client's requirements following steps are applied to for SEO.

Solution met with client to discuss site goals and SEO strategy
Setup initially PPC campaign in Google Adwords
Number #6 In Google with "goji juice""
cyberThink performed extensive research to understand the search behavior of this client's target audience and identify and determine which broad search keyword phrases would drive the most traffic to the website
Created and installed Search Engine Optimization code on their website to influence search engines
Manually submitted site to popular search engines and directories
Setup reciprocal link building campaign with aim to acquire quality and theme based incoming links

Results
As a result of our search engine optimization efforts.

In just the past three months, the number of top 30 rankings for the client's website across the major search engines has increased by 60%
The number of page views increased 400%
The number of visitor sessions increased by 600%
cyberThink performed extensive research to understand the search behavior of this client's target audience and identify and determine which broad search keyword phrases would drive the most traffic to the website
Search engine referrals jumped 300%
Manually submitted site to popular search engines and directories
The company online sales rose dramatically

Current Ranking Results